Saturday, January 31, 2009
Alibaba.com is an e-commerce or e-auction company which is specializing in global trading. It was founded in 1999 by Ma Yun（Jack Ma）. In 2008, alibaba.com has attracted at least 23 million visitors of which 65 percent were from China.
The alibaba.com is specializes in Business to business trades, especially for international buyers that trying to contact with sellers. It is an e-commerce ecosystem that allows consumers and businesses to do all aspects of business online. Manufacturer can publish their company profile at the Alibaba.com for free, so it can attract lot of low-cost manufacturer joining to their website and company who looking to partner with a low-cost manufacturer can easily search from Alibaba.com to find the suppliers of everything they need. It can help the new business to save some advertisement cost and easier for them to run their business.
Actually, Alibaba.com is just one unit of Ma's growing empire. Alibaba Group is made up of five sub-companies. His Alibaba Group also includes Taobao, which is an online auction web site for consumers like eBay or lelong.com; Alipay, an online payment system similar to PayPal, processing mainly payments within China; Alisoft, it provide the web services to the Chinese small and medium sized enterprise marketplace and the last sub-company is Alimama, which allows web publishers and advertisers to trade online advertising inventory.
So what cause Alibaba.com Success?
Jack Ma mention that one of the factor cause his company success is because of the company name- ALIBABA. When asked the people about alibaba, they all will answer that Alibaba--open sesame. The word 'Alibaba' is easy to spell, and globally known. So it can attract more people to search for the website as it is a simple word and easy to remember. In Jack Ma's mind Alibaba also can said as the opens sesame for small- to medium-sized companies.
Furthermore, Alibaba.com have their own online payment system. It is more convenience for the seller and buyer. The buyer can directly paid to the seller directly through the Alipay.com which is more secure to both the seller and buyer as the Alibaba.com and the Alipay.com are connected so it can reduce the fraud case happen. For example, once the fraud case had comfirm, the Alipay.com will block the transaction and return the money to the buyer.
By the way, another factor that cause Alibaba success is Jack Ma want his employees to belieave that Alibaba is a small company. So no matter how big the company get , they still need to continue innovate and grow. It only the reason that allow Alibaba to compete with other competitor like ebay, amazon.com and etc. So Alibaba will carfully seek for their employees, and each or them must with strong professional skill and good characteristic.
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